This is looking odd. What do you guys think.
http://www.wired.com/gadgetlab/2010/10/cyclists-airbag-helmets-bursts-forth-from-stylish-collar/
God people will go to any length to not wear a helmet in day to day life.
I think people who do not wear a helmet because its bulky or messes up their hair are completely foolish, as I've mentioned on numerous occasions. These people will eventually realize how foolish they are or get killed. It is black and white. Simple as that.
Not to mention, how many times have you been in a collision in your vehicle in which there has been damage, even substantial damage when your airbags didn't deploy?
All of that said, have fun wearing your neckerchiefs and "looking cooler" and hoping that when you fall/crash/get hit it deploys as necessary.
Pro Tip: If you DO NOT WANT TO DIE, WEAR A HELMET ALL THE TIME.