Bike sale help

[sweatynready]

Yo,

Karin has been looking for a Vaya, that means she has to sell her current bike. Is asking $1100 too much for this? Frame is in great shape, no scratches just the usual missing Surly stickers. Nearly everything is new (2011) except for the wheelset and derailleurs.

here's a non-specific build list:
54cm Surly Pacer Frame
Bontrager Select Wheelset:
Sram Rival Crankset
Tektro R538 brakes
Sram Team BB
old Cane Creek headset
PG1050 cassette (12-26)
Force RD (2010 model?)
Force FD
Apex levers
110mm Salsa  Promoto Stem
Stella Azurra  Monza seatpost
Stella Azurra  Profi handlebars
Origin 8 700x25 elimin8r tires
old Bontrager Saddle

Would it sell easier with a new wheelset? I've got a set of AC hubs and HED belgian rims that haven't been laced up.
Would it be easier to sell if I parted it out? I could use some of the parts for a vaya (crank, levers).  I think I have enough stuff lying around that I would only need a new cassette, RD, FD, and disc 29er wheels. And I have a good source of some inexpensive decent wheels.
Thoughts/suggestions?

[OUWxGuesser]

Why can't you use the Force components? I feel like there may be enough there you can just part out of the stuff you don't need (frame, etc.) and build up the vaya?   

[Plantains]

Just put it on ebay with .01 cent bidding and no reserve. If you don't get what you want... just have some brodude outbid at the end.

Or be a man and let the free market determine the price?